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Classified Display Ads

As we progress to the more sophisticated classified ad category, it's important to note that these ads are distinct from text ads, despite being featured alongside them. They differ in aspects such as measurement, pricing, and functionalities.

Classified ads for display are primarily priced based on their dimensions, usually measured in square centimeters. There are specific criteria that must be met when using this ad format.

The dimensions of the ad are determined by its Length or Height and Width of the Column it occupies
The Length and Width are measured in centimeters
The Width is multiplied by the Length of the ad to yield a figure in square centimeters
This figure is then multiplied by the rate set by the publication for each square centimeter, resulting in the precise cost of the ad.

For example, consider a recruitment classified display ad in Hindustan Times, with a rate of Rs. 226/- per square centimeter for Mumbai, and the ad specifications are 3 cm (length) and 6 cm (width), the ad's dimensions would be 6 cm X 6 cm = 36 square centimeters. Multiplying this by the ad rate of Rs. 226/-, we get 36 square centimeters X Rs. 226/- = Rs.4,068. This is the cost of the display classified ad.

Ad Space Allocation

Every Display Classified ad comes with specific space constraints but also offers certain benefits, making it accessible to individuals on a tight budget.

Display classified ads are not allowed to take up more than two columns on a newspaper page, which means their width cannot exceed 6 cm.
If an ad exceeds this width, it falls under the category of display ads, and the associated fees will apply. The smallest size for a display classified ad is a minimum of 3 cm in width and 5 cm in length, suitable for ads in a single column. This includes the use of images, custom logos, headers, footers, and personalized ads.

There is no upper limit on the length of a display classified ad, but its width is capped at 6 cm, making it suitable for ads in a double column format.
For display classified ads, there are no additional fees for inserting images or logos. However, the costs may vary depending on whether the ad is in color or black and white.

It's not necessary to specify the specific category for this ad format. For instance, if a matrimonial ad is to be placed in Hindustan Times, the advertiser is not required to indicate whether it's a 'Wanted Groom' or 'Wanted Bride' ad. The content, images, and other details in the ad are enough to catch the eye of the right audience.

The choice of ad format is influenced by your budget and the type of attention you seek for your advertisement. Text ads are more common for matrimonial and individual announcements such as name changes, lost and found items, etc. On the other hand, display classified ads are favored by small to medium-sized businesses, local shops, public notices, tenders, and obituaries.